Technology Driven Companies

Useless Technologies (the fall of technology driven companies)

There were more then 1,222 technology companies in the US went under (bankrupt) because they've built useless technology.

What do I mean by useless technology? Take a look around, have you ever used ALL of the Microsoft Office features? How many percent did you use all the features? According to the research, most people use less then 20% of the software features!

The thought of building a better software (tools) will automatically dominant the market share is absurd. Usability, intuitive interface and exposure (through frequent advertising and guerilla marketing need to be established), without it no matter how excellent is your engine and interface, no customer means no sustainability.

Does BetaMax Vs. VHS rings the bell? How about Microsoft Vs. Mac? We all know that BetaMax and Mac are the better product (way much better and more superior!). They are not major market share player. Microsoft and VHS are the major market share player although their product is more inferior. Microsoft and VHS were not technology driven, they were market driven.

Lesson learned! You products or services must FLOOD (exposure) the market first, make your customer get used to your interface design and workflow. Once it became their habit, you just hooked them with your magic charm.

Products and services exposures are very effective, otherwise how can you the word "books" synonymous with the word "AMAZON" on the internet?