Well, not really. Let's demystify strategic location. Is it important? You bet it is! But its not a requirements anymore (look who's talking).
Recently my wife and I just open two baby stores. We sell baby clothing and stuffs. Our baby store was hidden at the very end of the mall corridor. Its mind boggling to see how extremely well our baby stores doing.
Lets find another example a strategic location (domain name) in virtual world. How about these names? Check it out and see for yourself how an easy name (strategic name) did not make it to the top.
List of companies who own a good strategic name but did not quite make it:
Legends: red is bad and green is good
- www.web.com Vs www.yahoo.com
- www.book.com Vs www.Amazon.com
- www.books.com Vs www.Amazon.com
- www.internet.com Vs. www.cnet.com
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